Clients » Geek Squad UK
“Our full rewrite of the entire Geek Squad UK website enables customers to clearly understand what the brand stands for and what it does – Jonathan Weinberg
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Jonathan gave the Geek Squad UK website a total editorial overhaul ahead of a summer 2010 relaunch, working closely with the design team to bring out the personality of the brand and simplify its service and product messaging.
The new site was then launched in the summer with a renewed messaging focus on the company’s Agents and simplified details about the services being offered and the ways in which customers can obtain them.
The existing Geek Zone section was also transformed to take in a daily news feed of technology and gaming stories, written by Ten14, along with regular How To, Explained and Coming Soon features.
By creating content about the services that was easier to understand, Ten14’s re-write now allows potential customers to see at a glance what their technology problem is, why they need help and how they can call upon assistance.
Bringing to life the personality of its Agents both in the field, instore and over the phone, was also a key element identified by Ten14 to build interest and trust between consumer and the brand.
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