Clients » Disney Interactive Studios
“Hanging out with Zac Efron and Vanessa Hudgens, we were the envy of many a teenager.
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Thankfully there was no need to don a cheerleader outfit when Disney asked us to represent their gaming arm at the High School Musical 3 press junket in London.
We didn’t even have to put on basketball shorts either, which was probably a good thing with JW’s skinny legs
Participating in a series of one-to-one and roundtable interviews with the hit film’s main stars, we were able to create credible Q&A transcripts that could be used for mainstream PR to attract coverage on blogs, gaming pages and fan sites.
Not only did this maximise the limited time available to Disney Interactive Studios for press interviews, it extended the reach of their campaign into areas they otherwise would not have been able to cover. It took their brand to important and influential niches.
We even got Zac Efron’s Xbox 360 gamertag. And JW was very excited. He might even have screamed. Like a little girl.